Is ZIP 94970 a good market for a food truck?

ZIP 94970 scores 52/100 on our food truck opportunity index — a fair market. The score is calculated from walkability, median income, population density, and existing food truck competition.

What is the median household income in ZIP 94970?

The median household income in ZIP 94970 is $117,188, 57% above the national median of $74,580. Higher incomes support premium pricing and specialty food concepts.

Home › California › ZIP 94970

Food Truck Costs Near Stinson Beach, CA (94970)

Opportunity Score

52 / 100 Fair

Based on walkability, population density, income levels, and local business competition.

Market Profile

ZIP 94970 is a car-dependent rural area — walkability data unavailable. Population sits at 372. Street corners won't work here. Operators who survive in markets like this run catering contracts, brewery residencies, and corporate campus routes. Walk-up customers are a bonus, not a revenue plan.

Market Summary

ZIP 94970 is an rural area. with a population of 372 and household incomes well above the national median ($117,188).

Area Profile

372

Population

$117,188

Median Income

+57% vs. national

Rural

Area Type

Median Age: 69.2 — older demographic, may prefer sit-down options.

College-Educated: 57.8% — strong appetite for artisan/specialty food.

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$2,291

Median Gross Rent

$1.5 M

Median Home Value

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.

Premium Pricing Holds Here

Income levels and education rates both point toward a market that will pay for quality. Specialty ingredients, dietary accommodations, and strong branding all command price premiums in this ZIP. Don't race to the bottom.