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Food Truck Market: ZIP 95060

Opportunity Score

66 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 95060 sits in the above-average walkability at 12.4/20 on the EPA index. Median income runs 46% above the national median — $108,591 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 95060 is an urban area with moderate foot traffic. with a population of 46,268 and household incomes well above the national median ($108,591). The area has 124 restaurants and just 4 food trucks — low competition with strong demand signals.

Area Profile

46,268

Population

$108,591

Median Income

+46% vs. national

Urban

Area Type

12.4/20

Foot Traffic

Walkable

Median Age: 36.5 — mixed-age market, broad menu appeal.

College-Educated: 36.5% — balanced market for quality & value.

Competition

Food service establishments in ZIP 95060.

Food Trucks

Low competition — room to establish

0.9 per 10K residents

Sit-Down Restaurants

14.5 per 10K residents

Fast Food / Counter

12.3 per 10K residents

What this means: Food trucks are 3.1% of the food scene here (4 trucks vs. 124 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,454

Median Gross Rent

$1.2 M

Median Home Value

Bank Branches

$2.2 M deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Low Competition, Proven Demand

Only 4 food trucks registered here against 124 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.