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Food Truck Market: ZIP 95246

Opportunity Score

58 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 95246 is a car-dependent rural area — walkability data unavailable. Population sits at 1,672. Street corners won't work here. Operators who survive in markets like this run catering contracts, brewery residencies, and corporate campus routes. Walk-up customers are a bonus, not a revenue plan.

Market Summary

ZIP 95246 is an rural area. with a population of 1,672 and household incomes above the national median ($98,269).

Area Profile

1,672

Population

$98,269

Median Income

+32% vs. national

Rural

Area Type

Median Age: 53.7 — older demographic, may prefer sit-down options.

College-Educated: 20.2% — value-focused market, keep prices competitive.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,297

Median Gross Rent

$420 K

Median Home Value

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.

Price for the Market

This is a price-sensitive ZIP. Operators who succeed here lead with value — generous portions, clear value signals, combo deals. A $15 entrée is a hard sell when the median income is $98,269.