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Food Truck Market: ZIP 95307

Opportunity Score

62 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 95307 has strong foot traffic at 14.3/20 on the EPA walkability index. Income near the national average ($80,627). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 95307 is an urban area with moderate foot traffic. with a population of 46,310 and household incomes above the national median ($80,627). The area has 44 restaurants and just 5 food trucks — low competition with strong demand signals.

Area Profile

46,310

Population

$80,627

Median Income

+8% vs. national

Urban

Area Type

14.3/20

Foot Traffic

Very Car-Dependent

Median Age: 33.3 — mixed-age market, broad menu appeal.

College-Educated: 8.0% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 95307.

Food Trucks

Low competition — room to establish

1.1 per 10K residents

Sit-Down Restaurants

3.2 per 10K residents

Fast Food / Counter

6.3 per 10K residents

What this means: Food trucks are 10.2% of the food scene here (5 trucks vs. 44 restaurants). Well-established truck culture — you'll need a strong concept to stand out.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,487

Median Gross Rent

$430 K

Median Home Value

Bank Branches

$630 K deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Low Competition, Proven Demand

Only 5 food trucks registered here against 44 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.