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Food Truck Market: ZIP 95336

Opportunity Score

72 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 95336 has decent foot traffic at 10.3/20 on the EPA walkability index. Income near the national average ($89,172). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 95336 is an urban area with moderate foot traffic. with a population of 50,185 and household incomes above the national median ($89,172). There are 84 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

50,185

Population

$89,172

Median Income

+20% vs. national

Urban

Area Type

10.3/20

Foot Traffic

Walkable

Median Age: 38.2 — mixed-age market, broad menu appeal.

College-Educated: 11.3% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 95336.

Sit-Down Restaurants

5.8 per 10K residents

Fast Food / Counter

11.0 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,886

Median Gross Rent

$550 K

Median Home Value

Bank Branches

$1.9 M deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.