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Food Truck Market: ZIP 95358

Opportunity Score

54 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 95358 has decent foot traffic at 10.6/20 on the EPA walkability index. Income near the national average ($76,924). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 95358 is an urban area with moderate foot traffic. with a population of 30,469 and household incomes above the national median ($76,924). The area has 16 restaurants and just 3 food trucks — low competition with strong demand signals.

Area Profile

30,469

Population

$76,924

Median Income

+3% vs. national

Urban

Area Type

10.6/20

Foot Traffic

Walkable

Median Age: 32.0 — mixed-age market, broad menu appeal.

College-Educated: 8.8% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 95358.

Food Trucks

Low competition — room to establish

1.0 per 10K residents

Sit-Down Restaurants

2.0 per 10K residents

Fast Food / Counter

3.3 per 10K residents

What this means: Food trucks are 15.8% of the food scene here (3 trucks vs. 16 restaurants). Well-established truck culture — you'll need a strong concept to stand out.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,594

Median Gross Rent

$430 K

Median Home Value

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Low Competition, Proven Demand

Only 3 food trucks registered here against 16 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.