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Food Truck Market: ZIP 95361

Opportunity Score

58 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 95361 sits in the above-average walkability at 10.4/20 on the EPA index. Median income runs 25% above the national median — $92,963 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 95361 is an suburban area with moderate foot traffic. with a population of 34,810 and household incomes above the national median ($92,963). The area has 50 restaurants and just 3 food trucks — low competition with strong demand signals.

Area Profile

34,810

Population

$92,963

Median Income

+25% vs. national

Suburban

Area Type

10.4/20

Foot Traffic

Walkable

Median Age: 39.1 — mixed-age market, broad menu appeal.

College-Educated: 16.6% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 95361.

Food Trucks

Low competition — room to establish

0.9 per 10K residents

Sit-Down Restaurants

6.9 per 10K residents

Fast Food / Counter

7.5 per 10K residents

What this means: Food trucks are 5.7% of the food scene here (3 trucks vs. 50 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,597

Median Gross Rent

$520 K

Median Home Value

Bank Branches

$940 K deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Low Competition, Proven Demand

Only 3 food trucks registered here against 50 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.