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Food Truck Market: ZIP 95468

Opportunity Score

66 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 95468 is a car-dependent rural area — walkability data unavailable. Population sits at 1,992. Street corners won't work here. Operators who survive in markets like this run catering contracts, brewery residencies, and corporate campus routes. Walk-up customers are a bonus, not a revenue plan.

Market Summary

ZIP 95468 is an rural area. with a population of 1,992 and household incomes well above the national median ($104,429). There are 6 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

1,992

Population

$104,429

Median Income

+40% vs. national

Rural

Area Type

Median Age: 40.5 — older demographic, may prefer sit-down options.

College-Educated: 28.2% — balanced market for quality & value.

Competition

Food service establishments in ZIP 95468.

Sit-Down Restaurants

15.1 per 10K residents

Fast Food / Counter

15.1 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,410

2BR Fair Market Rent

$1,792

Median Gross Rent

$450 K

Median Home Value

Commissary estimate: This is a higher-cost area. Monthly commissary kitchen rentals typically run $170–$370 in markets like this.

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.