Is ZIP 95573 a good market for a food truck?

ZIP 95573 scores 20/100 on our food truck opportunity index — a challenging market. The score is calculated from walkability, median income, population density, and existing food truck competition.

What is the median household income in ZIP 95573?

The median household income in ZIP 95573 is $43,576, 42% below the national median of $74,580. Lower incomes favor value-forward concepts with accessible price points.

Home › California › ZIP 95573

Food Truck Costs Near Willow Creek, CA (95573)

Opportunity Score

20 / 100 Challenging

Based on walkability, population density, income levels, and local business competition.

Market Profile

ZIP 95573 is a car-dependent rural area — walkability data unavailable. Population sits at 990. Street corners won't work here. Operators who survive in markets like this run catering contracts, brewery residencies, and corporate campus routes. Walk-up customers are a bonus, not a revenue plan.

Market Summary

ZIP 95573 is an rural area. with a population of 990 and household incomes below the national median ($43,576). There are 3 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

990

Population

$43,576

Median Income

-42% vs. national

Rural

Area Type

Median Age: 61.2 — older demographic, may prefer sit-down options.

College-Educated: 27.1% — balanced market for quality & value.

Competition

Food Trucks and related businesses in ZIP 95573.

Fast Food / Counter

30.3 per 10K residents

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$1,773

Median Gross Rent

$340 K

Median Home Value

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.

Price for the Market

This is a price-sensitive ZIP. Operators who succeed here lead with value — generous portions, clear value signals, combo deals. A $15 entrée is a hard sell when the median income is $43,576.