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Food Truck Market: ZIP 95678

Opportunity Score

65 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 95678 sits in the above-average walkability at 13.2/20 on the EPA index. Median income runs 35% above the national median — $100,554 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 95678 is an urban area with moderate foot traffic. with a population of 45,346 and household incomes well above the national median ($100,554). The area has 147 restaurants and just 4 food trucks — low competition with strong demand signals.

Area Profile

45,346

Population

$100,554

Median Income

+35% vs. national

Urban

Area Type

13.2/20

Foot Traffic

Walkable

Median Age: 38.2 — mixed-age market, broad menu appeal.

College-Educated: 26.9% — balanced market for quality & value.

Competition

Food service establishments in ZIP 95678.

Food Trucks

Low competition — room to establish

0.9 per 10K residents

Sit-Down Restaurants

15.2 per 10K residents

Fast Food / Counter

17.2 per 10K residents

What this means: Food trucks are 2.6% of the food scene here (4 trucks vs. 147 restaurants). Mobile food is underrepresented — customers have few options.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,112

Median Gross Rent

$570 K

Median Home Value

Bank Branches

$1.4 M deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Low Competition, Proven Demand

Only 4 food trucks registered here against 147 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.