Is ZIP 95814 a good market for a food truck?

ZIP 95814 scores 60/100 on our food truck opportunity index — a good market. The score is calculated from walkability, median income, population density, and existing food truck competition.

What is the median household income in ZIP 95814?

The median household income in ZIP 95814 is $46,637, 37% below the national median of $74,580. Lower incomes favor value-forward concepts with accessible price points.

Home › California › ZIP 95814

Food Truck Costs Near Sacramento, CA (95814)

Opportunity Score

60 / 100 Good

Based on walkability, population density, income levels, and local business competition.

Market Profile

ZIP 95814 is a car-dependent urban area. Walkability scores low — below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 95814 is an urban area. with a population of 12,355 and household incomes below the national median ($46,637). There are 120 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

12,355

Population

$46,637

Median Income

-37% vs. national

Urban

Area Type

Median Age: 37.7 — mixed-age market, broad menu appeal.

College-Educated: 35.5% — balanced market for quality & value.

Competition

Food Trucks and related businesses in ZIP 95814.

Sit-Down Restaurants

63.9 per 10K residents

Fast Food / Counter

33.2 per 10K residents

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$1,226

Median Gross Rent

$620 K

Median Home Value

Bank Branches

$41 M deposits

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.

Price for the Market

This is a price-sensitive ZIP. Operators who succeed here lead with value — generous portions, clear value signals, combo deals. A $15 entrée is a hard sell when the median income is $46,637.