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Food Truck Market: ZIP 95814

Opportunity Score

72 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 95814 has strong foot traffic at 16.7/20 on the EPA walkability index. Income slightly below the national average ($58,284). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 95814 is an urban area with high foot traffic. with a population of 12,355 and household incomes near the national median ($58,284). There are 120 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

12,355

Population

$58,284

Median Income

-22% vs. national

Urban

Area Type

16.7/20

Foot Traffic

Very Walkable

Median Age: 37.7 — mixed-age market, broad menu appeal.

College-Educated: 38.0% — balanced market for quality & value.

Competition

Food service establishments in ZIP 95814.

Sit-Down Restaurants

63.9 per 10K residents

Fast Food / Counter

33.2 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,399

Median Gross Rent

$630 K

Median Home Value

Bank Branches

$41 M deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Price for the Market

This is a price-sensitive ZIP. Operators who succeed here lead with value — generous portions, clear value signals, combo deals. A $15 entrée is a hard sell when the median income is $58,284.