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Food Truck Market: ZIP 95932

Opportunity Score

64 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Summary

ZIP 95932 is an rural area with moderate foot traffic. with a population of 7,701 and household incomes near the national median ($66,964). There are 15 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

7,701

Population

$66,964

Median Income

-10% vs. national

Rural

Area Type

10.2/20

Foot Traffic

Walkable

Median Age: 40.0 — older demographic, may prefer sit-down options.

College-Educated: 11.6% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 95932.

Sit-Down Restaurants

9.1 per 10K residents

Fast Food / Counter

10.4 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,105

Median Gross Rent

$390 K

Median Home Value

Bank Branches

$390 K deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.