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Food Truck Market: ZIP 96003

Opportunity Score

67 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 96003 has decent foot traffic at 10.1/20 on the EPA walkability index. Income slightly below the national average ($71,801). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 96003 is an urban area with moderate foot traffic. with a population of 44,068 and household incomes near the national median ($71,801). There are 57 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

44,068

Population

$71,801

Median Income

-4% vs. national

Urban

Area Type

10.1/20

Foot Traffic

Walkable

Median Age: 40.6 — older demographic, may prefer sit-down options.

College-Educated: 19.5% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 96003.

Sit-Down Restaurants

4.5 per 10K residents

Fast Food / Counter

8.4 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,760

2BR Fair Market Rent

$1,402

Median Gross Rent

$370 K

Median Home Value

Bank Branches

$1.2 M deposits

Commissary estimate: This is a higher-cost area. Monthly commissary kitchen rentals typically run $210–$410 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.