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Food Truck Market: ZIP 96020

Opportunity Score

59 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Summary

ZIP 96020 is an rural area with moderate foot traffic. with a population of 2,404 and household incomes above the national median ($82,123). There are 7 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

2,404

Population

$82,123

Median Income

+10% vs. national

Rural

Area Type

11.9/20

Foot Traffic

Walkable

Median Age: 59.3 — older demographic, may prefer sit-down options.

College-Educated: 20.5% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 96020.

Sit-Down Restaurants

29.1 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,220

2BR Fair Market Rent

$1,063

Median Gross Rent

$280 K

Median Home Value

Bank Branches

$140 K deposits

Commissary estimate: This is a moderate-cost area. Monthly commissary kitchen rentals typically run $150–$350 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.