Is ZIP 96101 a good market for a food truck?

ZIP 96101 scores 63/100 on our food truck opportunity index — a good market. The score is calculated from walkability, median income, population density, and existing food truck competition.

What is the median household income in ZIP 96101?

The median household income in ZIP 96101 is $57,117, 23% below the national median of $74,580. Moderate incomes support a balance of quality and value-priced menus.

How much foot traffic can a food truck expect in ZIP 96101?

ZIP 96101 scores 10.9/20 on the EPA walkability index, rated "Walkable". Foot traffic is present. A consistent location near offices or transit can build a reliable customer base.

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Food Truck Market: ZIP 96101

Opportunity Score

63 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Summary

ZIP 96101 is an rural area with moderate foot traffic. with a population of 4,868 and household incomes near the national median ($57,117). There are 6 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

4,868

Population

$57,117

Median Income

-23% vs. national

Rural

Area Type

10.9/20

Foot Traffic

Walkable

Median Age: 44.8 — older demographic, may prefer sit-down options.

College-Educated: 15.1% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 96101.

Sit-Down Restaurants

12.3 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,080

2BR Fair Market Rent

$830

Median Gross Rent

$190 K

Median Home Value

Bank Branches

$170 K deposits

Commissary estimate: This is a moderate-cost area. Monthly commissary kitchen rentals typically run $130–$330 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Price for the Market

This is a price-sensitive ZIP. Operators who succeed here lead with value — generous portions, clear value signals, combo deals. A $15 entrée is a hard sell when the median income is $57,117.

Quick Facts

Area Type: Rural
Foot Traffic: Walkable
Restaurants: 6
Bank Branches: 2

vs. National Average

Median Income

-23% vs. $74,580

Walkability

+0.4 pts vs. national avg

Nearby Markets

96116 14.4 mi

Pop: 0

Check Another Market

Or estimate startup costs with our food truck cost calculator.

About This Data

Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits