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Food Truck Market: ZIP 96148

Opportunity Score

52 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 96148 sits in the above-average walkability at 12.0/20 on the EPA index. Median income runs 39% above the national median — $103,750 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 96148 is an suburban area with moderate foot traffic. with a population of 562 and household incomes well above the national median ($103,750).

Area Profile

562

Population

$103,750

Median Income

+39% vs. national

Suburban

Area Type

12.0/20

Foot Traffic

Walkable

Median Age: 63.7 — older demographic, may prefer sit-down options.

College-Educated: 45.0% — strong appetite for artisan/specialty food.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$-666,666,700

Median Gross Rent

$880 K

Median Home Value

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Premium Pricing Holds Here

Income levels and education rates both point toward a market that will pay for quality. Specialty ingredients, dietary accommodations, and strong branding all command price premiums in this ZIP. Don't race to the bottom.