Is ZIP 96714 a good market for a food truck?

ZIP 96714 scores 68/100 on our food truck opportunity index — a good market. The score is calculated from walkability, median income, population density, and existing food truck competition.

What is the median household income in ZIP 96714?

The median household income in ZIP 96714 is $132,115, 77% above the national median of $74,580. Higher incomes support premium pricing and specialty food concepts.

Home › Hawaii › ZIP 96714

Food Truck Costs Near Hanalei, HI (96714)

Opportunity Score

68 / 100 Good

Based on walkability, population density, income levels, and local business competition.

Market Profile

ZIP 96714 is a car-dependent rural area — walkability data unavailable. Population sits at 1,438. Street corners won't work here. Operators who survive in markets like this run catering contracts, brewery residencies, and corporate campus routes. Walk-up customers are a bonus, not a revenue plan.

Market Summary

ZIP 96714 is an rural area. with a population of 1,438 and household incomes well above the national median ($132,115). There are 16 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

1,438

Population

$132,115

Median Income

+77% vs. national

Rural

Area Type

Median Age: 41.3 — older demographic, may prefer sit-down options.

College-Educated: 32.3% — balanced market for quality & value.

Competition

Food Trucks and related businesses in ZIP 96714.

Sit-Down Restaurants

69.5 per 10K residents

Fast Food / Counter

41.7 per 10K residents

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$1,375

Median Gross Rent

$1.2 M

Median Home Value

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.