How many food trucks are in ZIP 96743?

There are 3 food trucks registered in ZIP 96743. Competition is low, which is a favorable signal for operators entering this market.

Is ZIP 96743 a good market for a food truck?

ZIP 96743 scores 63/100 on our food truck opportunity index — a good market. The score is calculated from walkability, median income, population density, and existing food truck competition.

What is the median household income in ZIP 96743?

The median household income in ZIP 96743 is $98,177, 32% above the national median of $74,580. Higher incomes support premium pricing and specialty food concepts.

How does food truck competition compare to restaurants in ZIP 96743?

Food trucks are 8.1% of the food service market in ZIP 96743 (3 trucks vs. 34 restaurants). Moderate truck presence with proven demand and room for new operators.

Home › Hawaii › ZIP 96743

Food Truck Costs Near Kamuela, HI (96743)

Opportunity Score

63 / 100 Good

Based on walkability, population density, income levels, and local business competition.

Market Profile

ZIP 96743 is a car-dependent rural area — walkability data unavailable. Population sits at 13,326. Street corners won't work here. Operators who survive in markets like this run catering contracts, brewery residencies, and corporate campus routes. Walk-up customers are a bonus, not a revenue plan.

Market Summary

ZIP 96743 is an rural area. with a population of 13,326 and household incomes above the national median ($98,177). The area has 34 restaurants and just 3 food trucks — low competition with strong demand signals.

Area Profile

13,326

Population

$98,177

Median Income

+32% vs. national

Rural

Area Type

Median Age: 46.2 — older demographic, may prefer sit-down options.

College-Educated: 31.3% — balanced market for quality & value.

Competition

Food Trucks and related businesses in ZIP 96743.

Food Trucks

Low competition — room to establish

2.3 per 10K residents

Sit-Down Restaurants

12.0 per 10K residents

Fast Food / Counter

13.5 per 10K residents

What this means: Food Trucks are 8.1% of the relevant market in ZIP 96743 (3 vs. 34 related businesses). Moderate presence with proven demand and room for new operators.

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$2,023

Median Gross Rent

$720 K

Median Home Value

Bank Branches

$540 K deposits

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.

Low Competition, Proven Demand

Only 3 food trucks registered here against 34 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.