How many food trucks are in ZIP 96743?

There are 3 food trucks registered in ZIP 96743. Competition is low, which is a favorable signal for operators entering this market.

Is ZIP 96743 a good market for a food truck?

ZIP 96743 scores 55/100 on our food truck opportunity index — a fair market. The score is calculated from walkability, median income, population density, and existing food truck competition.

What is the median household income in ZIP 96743?

The median household income in ZIP 96743 is $98,177, 32% above the national median of $74,580. Higher incomes support premium pricing and specialty food concepts.

How much foot traffic can a food truck expect in ZIP 96743?

ZIP 96743 scores 6.2/20 on the EPA walkability index, rated "Car-Dependent". Car-dependent area. Event catering, brewery partnerships, and corporate lunch routes are more reliable than walk-up foot traffic.

How does food truck competition compare to restaurants in ZIP 96743?

Food trucks are 8.1% of the food service market in ZIP 96743 (3 trucks vs. 34 restaurants). Moderate truck presence with proven demand and room for new operators.

Home › Hawaii › ZIP 96743

Food Truck Market: ZIP 96743

Opportunity Score

55 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 96743 is a car-dependent rural area — 6.2/20 on the EPA walkability index, 4.3 points below the national average. Population sits at 13,326. Street corners won't work here. Operators who survive in markets like this run catering contracts, brewery residencies, and corporate campus routes. Walk-up customers are a bonus, not a revenue plan.

Market Summary

ZIP 96743 is an rural area with low foot traffic. with a population of 13,326 and household incomes above the national median ($98,177). The area has 34 restaurants and just 3 food trucks — low competition with strong demand signals.

Area Profile

13,326

Population

$98,177

Median Income

+32% vs. national

Rural

Area Type

6.2/20

Foot Traffic

Car-Dependent

Median Age: 46.2 — older demographic, may prefer sit-down options.

College-Educated: 31.3% — balanced market for quality & value.

Competition

Food service establishments in ZIP 96743.

Food Trucks

Low competition — room to establish

2.3 per 10K residents

Sit-Down Restaurants

12.0 per 10K residents

Fast Food / Counter

13.5 per 10K residents

What this means: Food trucks are 8.1% of the food scene here (3 trucks vs. 34 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$3,050

2BR Fair Market Rent

$2,023

Median Gross Rent

$720 K

Median Home Value

Bank Branches

$540 K deposits

Commissary estimate: This is a high-cost area. Monthly commissary kitchen rentals typically run $370–$570 in markets like this.

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.

Low Competition, Proven Demand

Only 3 food trucks registered here against 34 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.