Is ZIP 96749 a good market for a food truck?

ZIP 96749 scores 74/100 on our food truck opportunity index — a good market. The score is calculated from walkability, median income, population density, and existing food truck competition.

What is the median household income in ZIP 96749?

The median household income in ZIP 96749 is $74,633, equal to the national median of $74,580. Moderate incomes support a balance of quality and value-priced menus.

Home › Hawaii › ZIP 96749

Food Truck Market: ZIP 96749

Opportunity Score

74 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 96749 is a car-dependent suburban market. Walkability scores low — below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 96749 is an suburban area. with a population of 19,449 and household incomes above the national median ($74,633). There are 9 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

19,449

Population

$74,633

Median Income

+0% vs. national

Suburban

Area Type

Median Age: 43.1 — older demographic, may prefer sit-down options.

College-Educated: 16.6% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 96749.

Sit-Down Restaurants

1.5 per 10K residents

Fast Food / Counter

3.1 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,810

2BR Fair Market Rent

$1,268

Median Gross Rent

$400 K

Median Home Value

Commissary estimate: This is a higher-cost area. Monthly commissary kitchen rentals typically run $220–$420 in markets like this.

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.