Is ZIP 96750 a good market for a food truck?

ZIP 96750 scores 59/100 on our food truck opportunity index — a fair market. The score is calculated from walkability, median income, population density, and existing food truck competition.

What is the median household income in ZIP 96750?

The median household income in ZIP 96750 is $86,293, 16% above the national median of $74,580. Higher incomes support premium pricing and specialty food concepts.

How much foot traffic can a food truck expect in ZIP 96750?

ZIP 96750 scores 6.2/20 on the EPA walkability index, rated "Car-Dependent". Car-dependent area. Event catering, brewery partnerships, and corporate lunch routes are more reliable than walk-up foot traffic.

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Food Truck Market: ZIP 96750

Opportunity Score

59 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 96750 is a car-dependent suburban market. Walkability scores 6.2/20 — below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 96750 is an suburban area with low foot traffic. with a population of 3,137 and household incomes above the national median ($86,293). There are 8 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

3,137

Population

$86,293

Median Income

+16% vs. national

Suburban

Area Type

6.2/20

Foot Traffic

Car-Dependent

Median Age: 50.9 — older demographic, may prefer sit-down options.

College-Educated: 20.9% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 96750.

Sit-Down Restaurants

15.9 per 10K residents

Fast Food / Counter

9.6 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,810

2BR Fair Market Rent

$1,076

Median Gross Rent

$610 K

Median Home Value

Bank Branches

$200 K deposits

Commissary estimate: This is a higher-cost area. Monthly commissary kitchen rentals typically run $220–$420 in markets like this.

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.

Quick Facts

Area Type: Suburban
Foot Traffic: Car-Dependent
Restaurants: 8
Bank Branches: 2

vs. National Average

Median Income

+16% vs. $74,580

Walkability

-4.3 pts vs. national avg

Nearby Markets

Check Another Market

Or estimate startup costs with our food truck cost calculator.

About This Data

Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits