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Food Truck Market: ZIP 96757

Opportunity Score
20 / 100 Challenging
Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 96757 is a car-dependent rural area — walkability data unavailable. Population sits at 800. Street corners won't work here. Operators who survive in markets like this run catering contracts, brewery residencies, and corporate campus routes. Walk-up customers are a bonus, not a revenue plan.

Market Summary

ZIP 96757 is an rural area.

Area Profile

800
Population
Rural
Area Type
Median Age: 37.3 — mixed-age market, broad menu appeal.
College-Educated: 17.1% — value-focused market, keep prices competitive.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,930
2BR Fair Market Rent
$1,621
Median Gross Rent
$420 K
Median Home Value
Commissary estimate: This is a higher-cost area. Monthly commissary kitchen rentals typically run $230–$430 in markets like this.

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.

Quick Facts

Area Type
Rural

Nearby Markets

96742 1.7 mi
Pop: 43 $86,250 Walk: 4.8
96748 9.9 mi
Pop: 5,168 $76,974 Walk: 6.3
96729 10.0 mi
Pop: 1,576 $54,500
96770 16.2 mi
Pop: 548 $56,591 Walk: 4.8

Check Another Market

Or estimate startup costs with our food truck cost calculator.

About This Data

Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits