Is ZIP 96796 a good market for a food truck?

ZIP 96796 scores 49/100 on our food truck opportunity index — a fair market. The score is calculated from walkability, median income, population density, and existing food truck competition.

What is the median household income in ZIP 96796?

The median household income in ZIP 96796 is $87,222, 17% above the national median of $74,580. Higher incomes support premium pricing and specialty food concepts.

How much foot traffic can a food truck expect in ZIP 96796?

ZIP 96796 scores 6.6/20 on the EPA walkability index, rated "Car-Dependent". Car-dependent area. Event catering, brewery partnerships, and corporate lunch routes are more reliable than walk-up foot traffic.

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Food Truck Market: ZIP 96796

Opportunity Score

49 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 96796 is a car-dependent rural area — 6.6/20 on the EPA walkability index, 3.9 points below the national average. Population sits at 2,070. Street corners won't work here. Operators who survive in markets like this run catering contracts, brewery residencies, and corporate campus routes. Walk-up customers are a bonus, not a revenue plan.

Market Summary

ZIP 96796 is an rural area with low foot traffic. with a population of 2,070 and household incomes above the national median ($87,222). There are 8 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

2,070

Population

$87,222

Median Income

+17% vs. national

Rural

Area Type

6.6/20

Foot Traffic

Car-Dependent

Median Age: 49.7 — older demographic, may prefer sit-down options.

College-Educated: 20.5% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 96796.

Fast Food / Counter

38.6 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,140

2BR Fair Market Rent

$1,664

Median Gross Rent

$570 K

Median Home Value

Bank Branches

$59 K deposits

Commissary estimate: This is a high-cost area. Monthly commissary kitchen rentals typically run $260–$460 in markets like this.

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.