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Food Truck Market: ZIP 96816

Opportunity Score
70 / 100 Good
Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 96816 sits in the above-average walkability at 13.4/20 on the EPA index. Median income runs 54% above the national median — $114,744 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 96816 is an urban area with moderate foot traffic. with a population of 50,711 and household incomes well above the national median ($114,744). The area has 107 restaurants and just 4 food trucks — low competition with strong demand signals.

Area Profile

50,711
Population
$114,744
Median Income
+54% vs. national
Urban
Area Type
13.4/20
Foot Traffic
Walkable
Median Age: 46.6 — older demographic, may prefer sit-down options.
College-Educated: 36.8% — balanced market for quality & value.

Competition

Food service establishments in ZIP 96816.

4
Food Trucks
Low competition — room to establish
0.8 per 10K residents
58
Sit-Down Restaurants
11.4 per 10K residents
49
Fast Food / Counter
9.7 per 10K residents
What this means: Food trucks are 3.6% of the food scene here (4 trucks vs. 107 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,520
2BR Fair Market Rent
$1,879
Median Gross Rent
$1.1 M
Median Home Value
16
Bank Branches
$3.1 M deposits
Commissary estimate: This is a high-cost area. Monthly commissary kitchen rentals typically run $300–$500 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Low Competition, Proven Demand

Only 4 food trucks registered here against 107 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.

Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits