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Food Truck Market: ZIP 97058

Opportunity Score

52 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 97058 has decent foot traffic at 10.7/20 on the EPA walkability index. Income slightly below the national average ($62,181). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 97058 is an suburban area with moderate foot traffic. with a population of 20,360 and household incomes near the national median ($62,181). The area has 47 restaurants and just 5 food trucks — low competition with strong demand signals.

Area Profile

20,360

Population

$62,181

Median Income

-17% vs. national

Suburban

Area Type

10.7/20

Foot Traffic

Walkable

Median Age: 39.8 — mixed-age market, broad menu appeal.

College-Educated: 15.4% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 97058.

Food Trucks

Low competition — room to establish

2.5 per 10K residents

Sit-Down Restaurants

11.8 per 10K residents

Fast Food / Counter

11.3 per 10K residents

What this means: Food trucks are 9.6% of the food scene here (5 trucks vs. 47 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$983

Median Gross Rent

$370 K

Median Home Value

Bank Branches

$630 K deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Low Competition, Proven Demand

Only 5 food trucks registered here against 47 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.