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Food Truck Market: ZIP 97103

Opportunity Score

56 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 97103 has decent foot traffic at 11.6/20 on the EPA walkability index. Income near the national average ($75,147). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 97103 is an suburban area with moderate foot traffic. with a population of 17,993 and household incomes above the national median ($75,147). The area has 51 restaurants and just 4 food trucks — low competition with strong demand signals.

Area Profile

17,993

Population

$75,147

Median Income

+1% vs. national

Suburban

Area Type

11.6/20

Foot Traffic

Walkable

Median Age: 41.5 — older demographic, may prefer sit-down options.

College-Educated: 19.9% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 97103.

Food Trucks

Low competition — room to establish

2.2 per 10K residents

Sit-Down Restaurants

21.1 per 10K residents

Fast Food / Counter

7.2 per 10K residents

What this means: Food trucks are 7.3% of the food scene here (4 trucks vs. 51 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,259

Median Gross Rent

$460 K

Median Home Value

Bank Branches

$440 K deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Low Competition, Proven Demand

Only 4 food trucks registered here against 51 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.