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Food Truck Market: ZIP 97128

Opportunity Score

73 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 97128 has strong foot traffic at 13.4/20 on the EPA walkability index. Income near the national average ($75,896). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 97128 is an suburban area with moderate foot traffic. with a population of 38,664 and household incomes above the national median ($75,896). There are 69 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

38,664

Population

$75,896

Median Income

+2% vs. national

Suburban

Area Type

13.4/20

Foot Traffic

Walkable

Median Age: 40.4 — older demographic, may prefer sit-down options.

College-Educated: 19.5% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 97128.

Sit-Down Restaurants

10.9 per 10K residents

Fast Food / Counter

7.0 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,384

Median Gross Rent

$460 K

Median Home Value

Bank Branches

$910 K deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.