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Food Truck Market: ZIP 97138

Opportunity Score

65 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Summary

ZIP 97138 is an rural area with moderate foot traffic. with a population of 11,035 and household incomes near the national median ($60,411). There are 57 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

11,035

Population

$60,411

Median Income

-19% vs. national

Rural

Area Type

12.5/20

Foot Traffic

Walkable

Median Age: 48.6 — older demographic, may prefer sit-down options.

College-Educated: 25.4% — balanced market for quality & value.

Competition

Food service establishments in ZIP 97138.

Sit-Down Restaurants

32.6 per 10K residents

Fast Food / Counter

19.0 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,086

Median Gross Rent

$480 K

Median Home Value

Bank Branches

$290 K deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.