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Food Truck Market: ZIP 97457

Opportunity Score

61 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 97457 has decent foot traffic at 11.1/20 on the EPA walkability index. Income slightly below the national average ($53,514). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 97457 is an suburban area with moderate foot traffic. with a population of 10,158 and household incomes near the national median ($53,514). There are 12 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

10,158

Population

$53,514

Median Income

-28% vs. national

Suburban

Area Type

11.1/20

Foot Traffic

Walkable

Median Age: 48.6 — older demographic, may prefer sit-down options.

College-Educated: 8.1% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 97457.

Sit-Down Restaurants

4.9 per 10K residents

Fast Food / Counter

6.9 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,130

2BR Fair Market Rent

$917

Median Gross Rent

$240 K

Median Home Value

Bank Branches

$98 K deposits

Commissary estimate: This is a moderate-cost area. Monthly commissary kitchen rentals typically run $140–$340 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.