Is ZIP 97459 a good market for a food truck?

ZIP 97459 scores 68/100 on our food truck opportunity index — a good market. The score is calculated from walkability, median income, population density, and existing food truck competition.

What is the median household income in ZIP 97459?

The median household income in ZIP 97459 is $79,679, 7% above the national median of $74,580. Moderate incomes support a balance of quality and value-priced menus.

How much foot traffic can a food truck expect in ZIP 97459?

ZIP 97459 scores 9.3/20 on the EPA walkability index, rated "Very Car-Dependent". Car-dependent area. Event catering, brewery partnerships, and corporate lunch routes are more reliable than walk-up foot traffic.

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Food Truck Market: ZIP 97459

Opportunity Score

68 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 97459 is a car-dependent suburban market. Walkability scores 9.3/20 — below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 97459 is an suburban area with low foot traffic. with a population of 15,328 and household incomes above the national median ($79,679). There are 32 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

15,328

Population

$79,679

Median Income

+7% vs. national

Suburban

Area Type

9.3/20

Foot Traffic

Very Car-Dependent

Median Age: 47.0 — older demographic, may prefer sit-down options.

College-Educated: 22.1% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 97459.

Sit-Down Restaurants

12.4 per 10K residents

Fast Food / Counter

8.5 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,180

2BR Fair Market Rent

$1,066

Median Gross Rent

$350 K

Median Home Value

Bank Branches

$300 K deposits

Commissary estimate: This is a moderate-cost area. Monthly commissary kitchen rentals typically run $140–$340 in markets like this.

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.