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Food Truck Market: ZIP 97502

Opportunity Score

80 / 100 Excellent

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 97502 has strong foot traffic at 15.7/20 on the EPA walkability index. Income near the national average ($83,488). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 97502 is an urban area with high foot traffic. with a population of 29,067 and household incomes above the national median ($83,488). There are 32 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

29,067

Population

$83,488

Median Income

+12% vs. national

Urban

Area Type

15.7/20

Foot Traffic

Very Walkable

Median Age: 43.3 — older demographic, may prefer sit-down options.

College-Educated: 18.0% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 97502.

Sit-Down Restaurants

4.5 per 10K residents

Fast Food / Counter

6.5 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,335

Median Gross Rent

$400 K

Median Home Value

Bank Branches

$360 K deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.