Is ZIP 97520 a good market for a food truck?

ZIP 97520 scores 71/100 on our food truck opportunity index — a good market. The score is calculated from walkability, median income, population density, and existing food truck competition.

What is the median household income in ZIP 97520?

The median household income in ZIP 97520 is $71,485, 4% below the national median of $74,580. Moderate incomes support a balance of quality and value-priced menus.

How much foot traffic can a food truck expect in ZIP 97520?

ZIP 97520 scores 13.2/20 on the EPA walkability index, rated "Walkable". Foot traffic is present. A consistent location near offices or transit can build a reliable customer base.

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Food Truck Market: ZIP 97520

Opportunity Score

71 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 97520 has strong foot traffic at 13.2/20 on the EPA walkability index. Income slightly below the national average ($71,485). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 97520 is an urban area with moderate foot traffic. with a population of 26,983 and household incomes near the national median ($71,485). There are 76 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

26,983

Population

$71,485

Median Income

-4% vs. national

Urban

Area Type

13.2/20

Foot Traffic

Walkable

Median Age: 47.5 — older demographic, may prefer sit-down options.

College-Educated: 44.5% — strong appetite for artisan/specialty food.

Competition

Food service establishments in ZIP 97520.

Sit-Down Restaurants

20.4 per 10K residents

Fast Food / Counter

7.8 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,560

2BR Fair Market Rent

$1,360

Median Gross Rent

$570 K

Median Home Value

Bank Branches

$740 K deposits

Commissary estimate: This is a higher-cost area. Monthly commissary kitchen rentals typically run $190–$390 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Quick Facts

Area Type: Urban
Foot Traffic: Walkable
Restaurants: 76
Bank Branches: 8

vs. National Average

Median Income

-4% vs. $74,580

Walkability

+2.7 pts vs. national avg

Check Another Market

Or estimate startup costs with our food truck cost calculator.

About This Data

Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits