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Food Truck Market: ZIP 97526

Opportunity Score

55 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 97526 has decent foot traffic at 12.1/20 on the EPA walkability index. Income slightly below the national average ($57,103). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 97526 is an urban area with moderate foot traffic. with a population of 36,109 and household incomes near the national median ($57,103). With 7 food trucks and 92 restaurants, this is an active food scene.

Area Profile

36,109

Population

$57,103

Median Income

-23% vs. national

Urban

Area Type

12.1/20

Foot Traffic

Walkable

Median Age: 46.3 — older demographic, may prefer sit-down options.

College-Educated: 15.0% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 97526.

Food Trucks

Moderate — proven market

1.9 per 10K residents

Sit-Down Restaurants

14.7 per 10K residents

Fast Food / Counter

10.8 per 10K residents

What this means: Food trucks are 7.1% of the food scene here (7 trucks vs. 92 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,280

2BR Fair Market Rent

$1,076

Median Gross Rent

$380 K

Median Home Value

Bank Branches

$1.5 M deposits

Commissary estimate: This is a moderate-cost area. Monthly commissary kitchen rentals typically run $150–$350 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.