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Home Oregon ZIP 97603

Food Truck Market: ZIP 97603

Opportunity Score
53 / 100 Fair
Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 97603 has decent foot traffic at 12.1/20 on the EPA walkability index. Income slightly below the national average ($64,272). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 97603 is an suburban area with moderate foot traffic. with a population of 32,212 and household incomes near the national median ($64,272). The area has 53 restaurants and just 3 food trucks — low competition with strong demand signals.

Area Profile

32,212
Population
$64,272
Median Income
-14% vs. national
Suburban
Area Type
12.1/20
Foot Traffic
Walkable
Median Age: 39.0 — mixed-age market, broad menu appeal.
College-Educated: 15.3% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 97603.

3
Food Trucks
Low competition — room to establish
0.9 per 10K residents
27
Sit-Down Restaurants
8.4 per 10K residents
26
Fast Food / Counter
8.1 per 10K residents
What this means: Food trucks are 5.4% of the food scene here (3 trucks vs. 53 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,160
2BR Fair Market Rent
$987
Median Gross Rent
$250 K
Median Home Value
5
Bank Branches
$660 K deposits
Commissary estimate: This is a moderate-cost area. Monthly commissary kitchen rentals typically run $140–$340 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Low Competition, Proven Demand

Only 3 food trucks registered here against 53 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.

Quick Facts

Area Type
Suburban
Foot Traffic
Walkable
Food Trucks
3
Restaurants
53
Bank Branches
5

vs. National Average

Median Income
-14% vs. $74,580
Walkability
+1.6 pts vs. national avg
Food Trucks
3 vs. ~3 median

Check Another Market

Or estimate startup costs with our food truck cost calculator.

Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits