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Food Truck Market: ZIP 97741

Opportunity Score
67 / 100 Good
Based on walkability, population density, income levels, and food truck competition.

Market Summary

ZIP 97741 is an rural area with moderate foot traffic. with a population of 13,663 and household incomes near the national median ($70,983). There are 25 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

13,663
Population
$70,983
Median Income
-5% vs. national
Rural
Area Type
10.9/20
Foot Traffic
Walkable
Median Age: 38.7 — mixed-age market, broad menu appeal.
College-Educated: 14.5% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 97741.

13
Sit-Down Restaurants
9.5 per 10K residents
12
Fast Food / Counter
8.8 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$982
Median Gross Rent
$330 K
Median Home Value
4
Bank Branches
$260 K deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Quick Facts

Area Type
Rural
Foot Traffic
Walkable
Restaurants
25
Bank Branches
4

vs. National Average

Median Income
-5% vs. $74,580
Walkability
+0.4 pts vs. national avg

Nearby Markets

97761 22.5 mi
Pop: 2,955 $57,000 Walk: 5.1

Check Another Market

Or estimate startup costs with our food truck cost calculator.

About This Data

Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits