How many food trucks are in ZIP 97754?

There are 3 food trucks registered in ZIP 97754. Competition is low, which is a favorable signal for operators entering this market.

Is ZIP 97754 a good market for a food truck?

ZIP 97754 scores 47/100 on our food truck opportunity index — a fair market. The score is calculated from walkability, median income, population density, and existing food truck competition.

What is the median household income in ZIP 97754?

The median household income in ZIP 97754 is $76,698, 3% above the national median of $74,580. Moderate incomes support a balance of quality and value-priced menus.

How much foot traffic can a food truck expect in ZIP 97754?

ZIP 97754 scores 5.1/20 on the EPA walkability index, rated "Very Car-Dependent". Very low walkability — walk-up traffic is not a viable revenue model. Event-based and contract catering are the primary paths to profitability here.

How does food truck competition compare to restaurants in ZIP 97754?

Food trucks are 9.1% of the food service market in ZIP 97754 (3 trucks vs. 30 restaurants). Moderate truck presence with proven demand and room for new operators.

Home › Oregon › ZIP 97754

Food Truck Market: ZIP 97754

Opportunity Score

47 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 97754 is a car-dependent suburban market. Walkability scores 5.1/20 — below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 97754 is an suburban area with low foot traffic. with a population of 22,469 and household incomes above the national median ($76,698). The area has 30 restaurants and just 3 food trucks — low competition with strong demand signals.

Area Profile

22,469

Population

$76,698

Median Income

+3% vs. national

Suburban

Area Type

5.1/20

Foot Traffic

Very Car-Dependent

Median Age: 45.7 — older demographic, may prefer sit-down options.

College-Educated: 15.4% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 97754.

Food Trucks

Low competition — room to establish

1.3 per 10K residents

Sit-Down Restaurants

8.5 per 10K residents

Fast Food / Counter

4.9 per 10K residents

What this means: Food trucks are 9.1% of the food scene here (3 trucks vs. 30 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,250

2BR Fair Market Rent

$1,224

Median Gross Rent

$400 K

Median Home Value

Bank Branches

$380 K deposits

Commissary estimate: This is a moderate-cost area. Monthly commissary kitchen rentals typically run $150–$350 in markets like this.

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.

Low Competition, Proven Demand

Only 3 food trucks registered here against 30 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.

Quick Facts

Area Type: Suburban
Foot Traffic: Very Car-Dependent
Food Trucks: 3
Restaurants: 30
Bank Branches: 5

vs. National Average

Median Income

+3% vs. $74,580

Walkability

-5.4 pts vs. national avg

Food Trucks

3 vs. ~3 median

Check Another Market

Or estimate startup costs with our food truck cost calculator.

About This Data

Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits