Food Truck Market: ZIP 98052
Opportunity Score
70
/ 100
Good
Based on walkability, population density, income levels, and food truck competition.
Market Summary
ZIP 98052 is an urban area with moderate foot traffic. with a population of 80,717 and household incomes well above the national median ($163,460). The area has 133 restaurants and just 4 food trucks — low competition with strong demand signals.
Area Profile
80,717
Population
$163,460
Median Income
+119% vs. national
Urban
Area Type
12.5/20
Foot Traffic
Walkable
Median Age: 35.2 —
mixed-age market, broad menu appeal.
College-Educated: 54.1% —
strong appetite for artisan/specialty food.
Competition
Food service establishments in ZIP 98052.
4
Food Trucks
Low competition — room to establish
0.5 per 10K residents
73
Sit-Down Restaurants
9.0 per 10K residents
60
Fast Food / Counter
7.4 per 10K residents
What this means:
Food trucks are 2.9% of the food scene here (4 trucks vs. 133 restaurants).
Mobile food is underrepresented — customers have few options.
Operating Costs
Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.
$2,405
Median Gross Rent
$1.2 M
Median Home Value
14
Bank Branches
$3.3 M deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Walkable
- Food Trucks
- 4
- Restaurants
- 133
- Bank Branches
- 14
vs. National Average
Median Income
+119% vs. $74,580
Walkability
+2.0 pts vs. national avg
Food Trucks
4 vs. ~3 median
Nearby Markets
98007
5.0 mi
Pop: 27,692
$131,109
Walk: 14.2
98033
5.1 mi
Pop: 40,982
$182,500
Walk: 14.1
98008
5.3 mi
Pop: 27,242
$184,583
Walk: 13.5
98072
5.5 mi
Pop: 24,446
$175,805
Walk: 11.1
98005
5.8 mi
Pop: 21,846
$160,849
Walk: 13.5
98077
6.4 mi
Pop: 14,109
$184,306
Walk: 7.1
98074
6.7 mi
Pop: 30,761
$244,362
Walk: 9.2
98034
6.8 mi
Pop: 52,531
$135,219
Walk: 12.2
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Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits