Is ZIP 98362 a good market for a food truck?

ZIP 98362 scores 65/100 on our food truck opportunity index — a good market. The score is calculated from walkability, median income, population density, and existing food truck competition.

What is the median household income in ZIP 98362?

The median household income in ZIP 98362 is $67,778, 9% below the national median of $74,580. Moderate incomes support a balance of quality and value-priced menus.

How much foot traffic can a food truck expect in ZIP 98362?

ZIP 98362 scores 11.3/20 on the EPA walkability index, rated "Walkable". Foot traffic is present. A consistent location near offices or transit can build a reliable customer base.

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Food Truck Market: ZIP 98362

Opportunity Score

65 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 98362 has decent foot traffic at 11.3/20 on the EPA walkability index. Income slightly below the national average ($67,778). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 98362 is an suburban area with moderate foot traffic. with a population of 23,907 and household incomes near the national median ($67,778). There are 56 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

23,907

Population

$67,778

Median Income

-9% vs. national

Suburban

Area Type

11.3/20

Foot Traffic

Walkable

Median Age: 48.5 — older demographic, may prefer sit-down options.

College-Educated: 25.0% — balanced market for quality & value.

Competition

Food service establishments in ZIP 98362.

Sit-Down Restaurants

13.0 per 10K residents

Fast Food / Counter

10.5 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,170

2BR Fair Market Rent

$1,094

Median Gross Rent

$370 K

Median Home Value

Bank Branches

$1.2 M deposits

Commissary estimate: This is a moderate-cost area. Monthly commissary kitchen rentals typically run $140–$340 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Quick Facts

Area Type: Suburban
Foot Traffic: Walkable
Restaurants: 56
Bank Branches: 12

vs. National Average

Median Income

-9% vs. $74,580

Walkability

+0.8 pts vs. national avg

Nearby Markets

98382 15.4 mi

Pop: 31,225 $70,471 Walk: 8.6

Check Another Market

Or estimate startup costs with our food truck cost calculator.

About This Data

Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits