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Food Truck Market: ZIP 98406

Opportunity Score

87 / 100 Excellent

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 98406 sits in the top walkability tier at 15.5/20 on the EPA index. Median income runs 40% above the national median — $104,264 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 98406 is an urban area with high foot traffic. with a population of 24,202 and household incomes well above the national median ($104,264). There are 58 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

24,202

Population

$104,264

Median Income

+40% vs. national

Urban

Area Type

15.5/20

Foot Traffic

Very Walkable

Median Age: 41.7 — older demographic, may prefer sit-down options.

College-Educated: 36.8% — balanced market for quality & value.

Competition

Food service establishments in ZIP 98406.

Sit-Down Restaurants

14.0 per 10K residents

Fast Food / Counter

9.9 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,764

Median Gross Rent

$640 K

Median Home Value

Bank Branches

$940 K deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.