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Food Truck Market: ZIP 98550

Opportunity Score

60 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 98550 has decent foot traffic at 10.3/20 on the EPA walkability index. Income slightly below the national average ($55,040). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 98550 is an suburban area with moderate foot traffic. with a population of 12,316 and household incomes near the national median ($55,040). There are 14 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

12,316

Population

$55,040

Median Income

-26% vs. national

Suburban

Area Type

10.3/20

Foot Traffic

Walkable

Median Age: 40.6 — older demographic, may prefer sit-down options.

College-Educated: 13.5% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 98550.

Sit-Down Restaurants

8.1 per 10K residents

Fast Food / Counter

3.2 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,046

Median Gross Rent

$240 K

Median Home Value

Bank Branches

$210 K deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.