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Home Massachusetts ZIP 01970

Food Truck Market: ZIP 01970

Opportunity Score
77 / 100 Good
Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 01970 has strong foot traffic at 14.6/20 on the EPA walkability index. Income near the national average ($85,041). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 01970 is an urban area with moderate foot traffic. with a population of 44,738 and household incomes above the national median ($85,041). There are 95 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

44,738
Population
$85,041
Median Income
+14% vs. national
Urban
Area Type
14.6/20
Foot Traffic
Very Car-Dependent
Median Age: 39.3 — mixed-age market, broad menu appeal.
College-Educated: 35.2% — balanced market for quality & value.

Competition

Food service establishments in ZIP 01970.

56
Sit-Down Restaurants
12.5 per 10K residents
39
Fast Food / Counter
8.7 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,836
Median Gross Rent
$540 K
Median Home Value
15
Bank Branches
$3.6 M deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits