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Food Truck Market: ZIP 07060

Opportunity Score

58 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 07060 has strong foot traffic at 14.0/20 on the EPA walkability index. Income slightly below the national average ($72,882). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 07060 is an urban area with moderate foot traffic. with a population of 47,560 and household incomes near the national median ($72,882). The area has 98 restaurants and just 4 food trucks — low competition with strong demand signals.

Area Profile

47,560

Population

$72,882

Median Income

-2% vs. national

Urban

Area Type

14.0/20

Foot Traffic

Walkable

Median Age: 33.9 — mixed-age market, broad menu appeal.

College-Educated: 13.9% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 07060.

Food Trucks

Low competition — room to establish

0.8 per 10K residents

Sit-Down Restaurants

12.8 per 10K residents

Fast Food / Counter

7.8 per 10K residents

What this means: Food trucks are 3.9% of the food scene here (4 trucks vs. 98 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,050

2BR Fair Market Rent

$1,629

Median Gross Rent

$370 K

Median Home Value

Bank Branches

$890 K deposits

Commissary estimate: This is a high-cost area. Monthly commissary kitchen rentals typically run $250–$450 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Low Competition, Proven Demand

Only 4 food trucks registered here against 98 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.