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Food Truck Market: ZIP 07063

Opportunity Score

76 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 07063 has decent foot traffic at 12.2/20 on the EPA walkability index. Income near the national average ($89,840). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 07063 is an urban area with moderate foot traffic. with a population of 14,533 and household incomes above the national median ($89,840).

Area Profile

14,533

Population

$89,840

Median Income

+20% vs. national

Urban

Area Type

12.2/20

Foot Traffic

Walkable

Median Age: 32.9 — mixed-age market, broad menu appeal.

College-Educated: 12.9% — value-focused market, keep prices competitive.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,280

2BR Fair Market Rent

$1,742

Median Gross Rent

$360 K

Median Home Value

Commissary estimate: This is a high-cost area. Monthly commissary kitchen rentals typically run $270–$470 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.