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Food Truck Market: ZIP 08846

Opportunity Score

84 / 100 Excellent

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 08846 sits in the above-average walkability at 13.7/20 on the EPA index. Median income runs 44% above the national median — $107,063 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 08846 is an urban area with moderate foot traffic. with a population of 14,518 and household incomes well above the national median ($107,063). There are 28 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

14,518

Population

$107,063

Median Income

+44% vs. national

Urban

Area Type

13.7/20

Foot Traffic

Walkable

Median Age: 44.3 — older demographic, may prefer sit-down options.

College-Educated: 25.5% — balanced market for quality & value.

Competition

Food service establishments in ZIP 08846.

Sit-Down Restaurants

9.0 per 10K residents

Fast Food / Counter

10.3 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,050

2BR Fair Market Rent

$1,493

Median Gross Rent

$410 K

Median Home Value

Bank Branches

$630 K deposits

Commissary estimate: This is a high-cost area. Monthly commissary kitchen rentals typically run $250–$450 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.