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Food Truck Market: ZIP 07073

Opportunity Score

81 / 100 Excellent

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 07073 sits in the top walkability tier at 15.5/20 on the EPA index. Median income runs 23% above the national median — $91,789 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 07073 is an urban area with high foot traffic. with a population of 10,154 and household incomes above the national median ($91,789). There are 67 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

10,154

Population

$91,789

Median Income

+23% vs. national

Urban

Area Type

15.5/20

Foot Traffic

Very Walkable

Median Age: 36.5 — mixed-age market, broad menu appeal.

College-Educated: 32.8% — balanced market for quality & value.

Competition

Food service establishments in ZIP 07073.

Sit-Down Restaurants

28.6 per 10K residents

Fast Food / Counter

37.4 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,150

2BR Fair Market Rent

$1,867

Median Gross Rent

$450 K

Median Home Value

Bank Branches

$570 K deposits

Commissary estimate: This is a high-cost area. Monthly commissary kitchen rentals typically run $260–$460 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.