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Food Truck Market: ZIP 07078

Opportunity Score

84 / 100 Excellent

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 07078 sits in the above-average walkability at 10.6/20 on the EPA index. Median income runs 235% above the national figure — $250,001 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 07078 is an urban area with moderate foot traffic. with a population of 14,183 and household incomes well above the national median ($250,001). There are 10 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

14,183

Population

$250,001

Median Income

+235% vs. national

Urban

Area Type

10.6/20

Foot Traffic

Walkable

Median Age: 41.0 — older demographic, may prefer sit-down options.

College-Educated: 55.4% — strong appetite for artisan/specialty food.

Competition

Food service establishments in ZIP 07078.

Sit-Down Restaurants

7.1 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,940

2BR Fair Market Rent

$3,363

Median Gross Rent

$1.6 M

Median Home Value

Bank Branches

$490 K deposits

Commissary estimate: This is a high-cost area. Monthly commissary kitchen rentals typically run $350–$550 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Premium Pricing Holds Here

Income levels and education rates both point toward a market that will pay for quality. Specialty ingredients, dietary accommodations, and strong branding all command price premiums in this ZIP. Don't race to the bottom.