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Food Truck Market: ZIP 07088

Opportunity Score

72 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 07088 sits in the above-average walkability at 14.4/20 on the EPA index. Median income runs 23% above the national median — $92,041 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 07088 is an urban area with moderate foot traffic. with a population of 3,083 and household incomes above the national median ($92,041). There are 7 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

3,083

Population

$92,041

Median Income

+23% vs. national

Urban

Area Type

14.4/20

Foot Traffic

Very Car-Dependent

Median Age: 41.9 — older demographic, may prefer sit-down options.

College-Educated: 22.7% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 07088.

Fast Food / Counter

22.7 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,540

2BR Fair Market Rent

$2,046

Median Gross Rent

$340 K

Median Home Value

Bank Branches

$150 K deposits

Commissary estimate: This is a high-cost area. Monthly commissary kitchen rentals typically run $300–$500 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.