Home › New Jersey › ZIP 07093

Food Truck Market: ZIP 07093

Opportunity Score

73 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 07093 has strong foot traffic at 15.1/20 on the EPA walkability index. Income slightly below the national average ($70,389). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 07093 is an urban area with high foot traffic. with a population of 63,321 and household incomes near the national median ($70,389). There are 104 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

63,321

Population

$70,389

Median Income

-6% vs. national

Urban

Area Type

15.1/20

Foot Traffic

Very Walkable

Median Age: 37.4 — mixed-age market, broad menu appeal.

College-Educated: 25.4% — balanced market for quality & value.

Competition

Food service establishments in ZIP 07093.

Sit-Down Restaurants

8.1 per 10K residents

Fast Food / Counter

8.4 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,070

2BR Fair Market Rent

$1,619

Median Gross Rent

$390 K

Median Home Value

Bank Branches

$1.2 M deposits

Commissary estimate: This is a high-cost area. Monthly commissary kitchen rentals typically run $250–$450 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.