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Food Truck Market: ZIP 07022

Opportunity Score

71 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 07022 has strong foot traffic at 15.2/20 on the EPA walkability index. Income slightly below the national average ($64,152). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 07022 is an urban area with high foot traffic. with a population of 14,920 and household incomes near the national median ($64,152). There are 36 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

14,920

Population

$64,152

Median Income

-14% vs. national

Urban

Area Type

15.2/20

Foot Traffic

Very Walkable

Median Age: 39.0 — mixed-age market, broad menu appeal.

College-Educated: 17.0% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 07022.

Sit-Down Restaurants

14.1 per 10K residents

Fast Food / Counter

10.1 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,960

2BR Fair Market Rent

$1,597

Median Gross Rent

$510 K

Median Home Value

Bank Branches

$390 K deposits

Commissary estimate: This is a higher-cost area. Monthly commissary kitchen rentals typically run $240–$440 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.