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Food Truck Market: ZIP 07657

Opportunity Score

70 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 07657 sits in the above-average walkability at 14.5/20 on the EPA index. Median income runs 55% above the national median — $115,676 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 07657 is an urban area with moderate foot traffic. with a population of 11,439 and household incomes well above the national median ($115,676). The area has 26 restaurants and just 3 food trucks — low competition with strong demand signals.

Area Profile

11,439

Population

$115,676

Median Income

+55% vs. national

Urban

Area Type

14.5/20

Foot Traffic

Very Car-Dependent

Median Age: 40.3 — older demographic, may prefer sit-down options.

College-Educated: 34.7% — balanced market for quality & value.

Competition

Food service establishments in ZIP 07657.

Food Trucks

Low competition — room to establish

2.6 per 10K residents

Sit-Down Restaurants

10.5 per 10K residents

Fast Food / Counter

12.2 per 10K residents

What this means: Food trucks are 10.3% of the food scene here (3 trucks vs. 26 restaurants). Well-established truck culture — you'll need a strong concept to stand out.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,300

2BR Fair Market Rent

$1,935

Median Gross Rent

$610 K

Median Home Value

Bank Branches

$680 K deposits

Commissary estimate: This is a high-cost area. Monthly commissary kitchen rentals typically run $280–$480 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Low Competition, Proven Demand

Only 3 food trucks registered here against 26 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.