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Food Truck Market: ZIP 07010

Opportunity Score

81 / 100 Excellent

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 07010 sits in the above-average walkability at 14.5/20 on the EPA index. Median income runs 27% above the national median — $94,960 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 07010 is an urban area with moderate foot traffic. with a population of 25,580 and household incomes above the national median ($94,960). There are 53 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

25,580

Population

$94,960

Median Income

+27% vs. national

Urban

Area Type

14.5/20

Foot Traffic

Very Car-Dependent

Median Age: 41.0 — older demographic, may prefer sit-down options.

College-Educated: 31.3% — balanced market for quality & value.

Competition

Food service establishments in ZIP 07010.

Sit-Down Restaurants

12.9 per 10K residents

Fast Food / Counter

7.8 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,190

2BR Fair Market Rent

$1,783

Median Gross Rent

$580 K

Median Home Value

Bank Branches

$580 K deposits

Commissary estimate: This is a high-cost area. Monthly commissary kitchen rentals typically run $260–$460 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.